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Home
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Service
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Our
consulting service is divided into roughly
three areas: Market research, Public Relations
and Advertising.
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Market Research
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Market
research is the essential process of establishing
foundation for successful business. To launch new business or introduce products
to new market, a company should set up appropriate
marketing strategies based on accurate information. By
conducting thorough industry analysis, our
consultants not only identify status of
competitors and potential partners for long-term
growth, but also help our customers formulate
strategies for new product launching and
distribution. And
also, we help you build differential and
effective customer relationship and we provide
timely and useful information regarding
up-to-date market trend, local purchasing
power, competitors, and economic changes
so that you can prepare for unseen problems
you may face, take proper measures, and
innovate on your business.
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Public Relations
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To
effectively promote P.R. on a company and
its product in a relatively short period
of time is to maximize exposure to the press. We
have developed many valuable connections
over the years with the press and local
industrial society and we know how to work
together with them to promote business. We
host interviews with journalists and provide
chances for you to be published or be broadcasted
as exclusive news. While
maximizing such press exposure, we also
plan public relations programs and events
and recommend promoting method appropriate
to your situation such as trade shows, industrial
convention and etc. In
addition, we conduct image campaigns under
analysis of your vision to establish creative
image of your company required for long-term
growth.
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Advertising
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Before
or right after your product is released
to the market, how to introduce the product
to potential end-users is a decisive factor
for successful sales. By
using a wide range of advertising media,
we elevate your brand images and strengthen
familiarity between end-users and the product. From
newspaper ads which is highly effective
at a low cost to TV commercials available
when you have large-scale budget and others
including magazines, on-line ads, and outdoor
ads, your advertisement will be dealt with
deliberate efforts. What
is more, we produce and print such marketing
materials as newsletters catalogues, brochures,
etc. in target language. And that’s not
the end. We estimate promotional value after
each advertisement to ensure higher impact
of later advertising strategies.
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